I was born and raised in Hong Kong, where my creative journey took off in the most unexpected way.

Back in university, I was a translation student freelancing for a friend who was a content editor and needed articles translated. She also happened to run a food and travel Instagram page and a few small businesses on the side. Watching her juggle so much inspired me to start my own travel page during a semester abroad. That leap into content creation led to food review gigs (yes, free meals were involved!) and the realization that creativity and writing weren’t just hobbies. They could literally buy bread.

After graduation, I tried out a legal career as a paralegal, thinking it could lead to legal translation work. But it just wasn’t my vibe. The work was mundane, and I craved creativity.

So, I left and built a portfolio that landed me a role at a digital marketing agency as a creative copywriter. There, I got hands-on experience with everything from crafting content and planning strategies to pitching clients. It was intense, but I loved every second of it: the fast pace, the challenges, the fun, and most of all, the results.