Jireh Fellowship, part of Toronto Chinese Baptist Church, is a Cantonese Christian fellowship for young adults in Downtown Toronto, fostering spiritual growth and community.
About The Project
Industry: Nonprofit / Religious Organization
Objective: Strengthen the fellowship's online presence to attract new members and engage current ones.
Role: Social Media Manager and Content Creator
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What I did
Process:
Collaborated with the Instagram team to manage the account and ensure consistent branding and messaging.
Developed content strategies that aligned with the fellowship’s mission and appealed to young adults.
Designed and created engaging posts and stories to share event updates, spiritual reflections, and community highlights.
Focused on creating shareable content that members could use as tools to invite friends.
Results:
Recent audience growth: 457% increase in IG followers within 2 months
Attracted 5 new members in 2024 through engaging and purposeful content.
Provided existing members with meaningful content to share and spread awareness of the fellowship.
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